The platform is rolling out a new feature that enables them to reduce the amount of AI-created media appearing in their streams. This initiative comes as the company announced that it currently hosts in excess of 1 thousand million AI-generated clips.
Trial and Implementation
The update is being tested over the following weeks before a widespread rollout. This development aligns with a rise in AI content, driven by new content generation software.
AI Proliferation Online
Recent reports that nearly a tenth of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A large amount of this content is deemed low-quality AI content, a label for substandard, bulk-generated content that is typically absurd or surreal.
Based on user feedback that many people enjoy content produced via AI tools, ranging from computer-generated images to science explainers, and we want to give people the power to adjust the amount of that, based on their own likes,” said a spokesperson.
Scale of AI Content
The service shared that there are currently over a billion videos on its app identified as AI-generated. Collectively, over 100 m pieces of content are uploaded to the service each day, making AI-generated material a minor portion of its complete catalog.
How to Adjust Settings
Users will be in a position to decrease or raise the amount of artificial media they see by opening the topic control setting in the app and choosing AI-made media. Other topics that are already be adjusted under the filter encompass politics, clothing, cosmetics, and dance.
AI Disclosure Rules
TikTok’s rules oblige creators to identify lifelike AI-made content, and it prohibits dangerous AI impersonations of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be taken down under its community policies.
Additionally, the service will from now on attach an AI-generated tag to content produced via its own AI tools, or detected by an cross-platform project for recognizing content made by AI. This measure is aimed to deter users from seeking to evade the tagging system.
Responsible AI Funding
TikTok is additionally launching a two million dollar awareness program for professionals and groups to produce learning resources about responsible artificial intelligence. This program will assist non-profit groups specializing in teaching computer science.
Moderation Strategy
The video-sharing app has justified its moderation strategy, following controversy over plans to cut jobs for a large number of content moderators in Britain. The company is planning to eliminate a significant number of roles in its trust and safety division in London, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead stated that people-led review would continue to be important, but artificial intelligence can shield workers by eliminating the most harmful content ahead of it is viewed by humans. The platform announced a 76% decrease in explicit and harmful content reviewed by human moderators over the previous year due to intervention by its AI tools.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we also think it’s highly necessary to limit contact with unsafe media as rapidly, which is why a lot of the machine support is making a difference work at speed.”
